Admissions for 4DX screenings broke the record for the technology in August 2019.
Well, just an update on this, as it seems more and more are us are giving 4DX a go.
If you’re not familiar with it, this is increasingly popular option at certain cinema sites where you sit in a moving chair and have water, wind, smells and whatnot lugged at you in tandem with the film on screen. Just to give a rough rule of them, it’s the kind of option that works well for a film such as The Meg, less well for something like Roma.
According to the new press proclamation from 4DX, more of us than ever are giving it a whirl.
In August, it reported record figures of 2.7 million attendees, generating $32m at the box office worldwide. The highlights were Fast & Furious: Hobbs & Shaw, The Lion King and Aladdin. In China and Japan, admissions were fuelled too by The Bravest and One Piece: Stampede.
The August numbers defeat the previous record, set in July where screenings of Spider-Man: Far From Home and The Lion King sold well. Although it was the success of Aladdin in Korea in particular that had helped July numbers soar.
You can read more about 4DX back in issue four of Film Stories magazine. You can purchase back issues here.
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