Rian Johnson reveals a very specific condition when it comes to using Apple products in the movies.
The world of movie product placement has had a few bumps in the road, perhaps notably when Coca-Cola blindly gave Natural Born Killers permission to use its promo in the movie without properly checking the script first. Since then, companies have exerted a lot more control over the process. And it sounds as though Apple is very much one of those.
Writer/director Rian Johnson, chatting Vanity Fair, has been breaking down a scene of his most recent movie, the wonderful Knives Out. And in that breakdown, he’s revealed a restriction that Apple puts in place.
Admitting he was wary of saying it primarily because it offers the audience a clue (as opposed to being worried about upsetting Apple), Johnson said that “Apple, they let you use iPhones in movies, but, and this is very pivotal, if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera”. That Apple refuses permission for the iPhone to appear in movies it it’s being used for dastardly means.
“Every single filmmaker who has a bad guy in their movie that’s supposed to be a secret wants to murder me right now”, Johnson added.
Apple, of course, hasn’t commented on this itself, but you can see Johnson’s interview and breakdown here.
Johnson’s most recent movie, Knives Out, arrives on disc in the UK at the end of this month.
Lead image: image, not text, from BigStock
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