Hasbro continues its crossover into production company powerhouse with another film announcement based on its product line: this time, Play-Doh.
Ever since purchasing production company eOne for $3.8b in 2018, Hasbro has been redoubling its efforts to get more of its toy lines onto cinema screens. It’s a turbocharged reinvention of the Saturday morning cartoon approach, where children watch the shows then demand the toys. Only this time, Hasbro has its aspirations writ large on the silver screen.
Of course there’s the continuing Transformers franchise in league with Paramount, from which we can expect two films next year (the live-action Rise of the Beasts and an untitled animated movie), not to mention the highly-anticipated reworking of Dungeons & Dragons. Then there’s about a million films in various states of development too, from projects that seem to have some degree of traction such as Beyblade, through to GI Joe sequel/reboots that are announced but remain very quiet indeed.
You can now add another Hasbro toy movie to the slate though, with the announcement that Jon M Chu is working on a Play-Doh film, alongside the Oscar-nominated writer, Emily Gordon. Gordon was nominated for her script work on The Big Sick whilst Chu has worked with Hasbro before, having directed GI Joe: Retaliation.
The Play-Doh film is said to be an animated project, with the mouldable clay presumably offering endless opportunities for the filmmakers to tell any kind of story they want. With that said, if they don’t find a way to include the Crazy Cuts Hair Salon in a prominent role, we can already feel the indignation building. We’ll let you know more on the one as we hear it.
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