No Time To Die heads towards $700m, PVOD imminent in US

No Time To Die
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James Bond has a decent weekend at the box office again – but the home releases of No Time To Die are about to start.

The box office take of the latest James Bond film, No Time To Die, continues to edge upwards, but there are signs now that its momentum is slowing. Some way short of its $900m box office target it reportedly needed to hit to break even on its cinema run.

The film is about to cross $50m in China, and still sits in the top three in the US box office too. In the States, its total stands at $143m, but it’s elsewhere in the world where James Bond has really delivered. The movie’s total box office is now $667m, and it should nudge past $700m by this time next week. Not bad at all in these pandemic times.

What’ll slow its US box office returns further though is the news that MGM/United Artists Releasing, that holds American distribution rights, will be putting the film out to rent on premium video on demand services in the States from tomorrow. With a $19.99 rental price, that’ll see the movie drop out of the top ten in America fairly quickly.

Universal is distributing the film elsewhere in the world, and in terms of its home release, 20th December is the release date thus far announced in the UK. You can find more on the disc releases here.

More as we hear it.

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