The bar for profit for the new James Bond film is higher than expected, as No Time To Time crosses $300m at the global box office.
Having shot out of the traps with a £25m opening weekend gross in the UK, the new James Bond film No Time To Die added over $50m to its haul thanks to opening in the US last week. Add in its global takings from everywhere on the planet, and Daniel Craig’s final 007 adventure now has over $300m in the bank.
However, that’s not going to be enough to put James Bond back into the green. There’s been some speculation as to just how much money the film will need to gross to get itself into profit, and the bar looks like it’s now been set just shy of $900m. No film since the pandemic hit as managed that, and it’s a long shot that No Time To Die will become the first.
In its favour is that it’s not yet opened in China, the biggest market for movies in the world. Conversely, the US gross for the film has fallen just a little short of where those involved would have hoped, and Variety is reporting that it’s expected to make around $150m in total in the States.
Of course, the film will go on making money for some time, and it’s hard to imagine that a 007 adventure will ever be released in quite such trying circumstances again. Furthermore, Amazon’s chequebook – should it complete its takeover of MGM – is likely to bankroll future Bond installments.
Still, if James Bond breaks even just on cinema takings this time around, it might just be one of his trickiest missions accomplished…
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