Sony re-dates the sequel to Peter Rabbit, a film that’s expected to be a good moneymaker for UK cinemas.
The second major studio release to be delayed when Coronavirus spread began in earnest a year ago – following No Time To Die – was the sequel to the Peter Rabbit movie.
It’s easy to scoff at this, but the first film generated over $300m in global business, and chatting to cinema managers of late, the sequel is expected to do similar levels of business at least. In the search for a blockbuster movie for multiplexes, Peter Rabbit 2 might just be the next one of the horizon.
In the UK, the film had been due to arrive just before Christmas, following it original delay. Then Sony delayed it to February 12th 2021. Now? The film is being primed for the week that cinemas reopen in the UK. The movie is currently on the schedules for Friday May 21st 2021.
For Sony, which has thus far resisted sending many of its releases to on demand services early, this may just be its water testing moment too, with an impact on the rest of the studio’s slate. We wait and see.
More on the film as we hear it.
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