In an exclusive deal between Marvel and Stan Lee Universe , the pioneer is set to continue his legacy in the MCU
Here’s some news that is both unexpected and yet in other ways not unexpected at all. Stan Lee Universe and Marvel have agreed a deal that will see the late Spiderman creator remain a firm fixture in Marvel properties. The twenty year deal will ensure that Lee, who sadly passed away in 2018, appears in future Marvel properties in cinema, television and more via the use of his likeness and image. The deal also includes appearances on Marvel merchandise, theme park attractions and other “experiences”.
Andy Heyward, the CEO of Genius Brands who, alongside POW! Entertainment launched the venture Stan Lee Universe, said that “It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks. The audience revered Stan, and if it’s done with taste and class, and respectful of who he was, [uses of his likeness] will be welcomed. He is a beloved personality, and long after you and I are gone, he will remain the essence of Marvel”.
Using the likeness of people who have passed on is nothing new in Hollywood of course. The most obvious example in recent years can be seen in the Star Wars franchise, when the late Peter Cushing was resurrected via CGI to appear as Grand Moff Tarkin for a cameo in 2016’s Rogue One, alongside a young Carrie Fisher as Princess Leia. Both of these cameos caused considerable controversy and there is an ongoing debate as to the ethical implications of the practice.
We wait and see how things pan out this time. At least there’s not an NFT involved…
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