Universal is bringing its theatrical films to premium video on demand, starting this Friday.

As the film industry continues to react and respond to the spread of Coronavirus, that’s seeing cinemas around the world closed for the foreseeable future, Universal Pictures has taken a sizeable decision for its current slate of movies.

The company has announced that it’ll be releasing four of its new films to premium video on demand services, that’ll allow you to rend or buy the films via the likes of Amazon and iTunes. What’s more, the first films are available now. The Invisible Man, The Hunt and Emma are available on Sky Store, Google Play, iTunes and Amazon.

From what we can see, Sky is only offered them in standard definition. Amazon has all three available in HD.

Pricing is £15.99 for a 48 hour rental. You can find The Invisible Man here, The Hunt is here, and Emma is here.

At the end of the week you’ll be able to rent The Invisible Man, The Hunt and Emma for – in the US – $19.99 for 48 hours. That suggests a price around the £15-20 mark in the UK.

What’s more, the firm’s big April release, Trolls World Tour, will also go straight to premium video on demand on April 10th.

More companies are likely to follow suit with cinemas unlikely to reopen for a while (Sony’s Bloodshot looks like it’s next up). We’ll keep you posted as we hear more.

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