Film PR veteran Susie Tullett has been trying to get reviews for a new British film – but it’s proving hard to generate interest amongst reviewers.
This probably won’t win me any fans within the Critic’s Circle, but I am at a total loss as to why we have not had a single national review for the British independent film Break.
The film was due to open on cinemas on April 22nd but due to lockdown, the producers had to rethink. Admittedly it is not being shown in cinemas per se, yet… but then very few films are since the pandemic forced theatres to close. I have read recent reviews of films which simply say ‘In Cinemas’ as a footnote; with no details as to which cinemas or where, which isn’t particularly helpful.
Break, written and directed by Michael Elkin, stars Sam Gittins, Luke Mably, Terri Dwyer, Jamie Foreman, Adam Deacon and the late Rutger Hauer in his final role.
BREAK Films and Scanner-Rhodes Productions held a much publicised, star-studded world premiere of the film last month, and all our national reviewers were invited to attend. Due to the cinema situation a solution had to be found to show the film on a big screen, thus the drive-in was reborn. With sound beamed into cars via FM transmission and food delivered to your car, the drive-in concept fulfils all safety criteria in these troubled times, and provides an immersive and entertaining evening for all.
Now the film is about to go on tour across the country and will have multiple screenings at the following venues, with more dates to be confirmed imminently:
15th & 16th August: Cheltenham Town Football Club
18th & 19th August: Hexham Race Course
22nd& 23rd August: Sheffield Don Valley
28th& 29th August: Newton Abbott Racecourse
4th September: Tulley’s Drive-in cinema Crawley
Date TBC: Brighton
If any reviewers/bloggers wish to review the film, please get in touch via Twitter @susietullettPR. Times have indeed changed for everyone in the film world, but we are all in this together and films are still being made in this country, sometimes against great odds, and we are producing some corkers.
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